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MasterCraft Philosophy






Vision Statement

To instill a passion for the boating lifestyle.



Mission Statement

Deliver the best on-water experience through innovation, high-quality products and services with a relentless focus on the consumer.



Consumer Experience

Deliver the best product and service experience to our consumers throughout the lifecycle of the consumer journey.



Digital Marketing

Accelerate consumer acquisition and retention by activating a stronger, more consumer-driven digital marketing strategy.



Operational Excellence

Provide the best-in-class products and services to our consumers at an exceptional value.




Develop a High-Performing Work Organization culture and work environment that is consumer-focused and attracts and retains superior employees.





Corporate Quality Policy

MasterCraft is dedicated to customer satisfaction by providing products and services that exceed the requirements and expectations of our internal and external customers.


The core fundamentals for achieving our commitment include the following:


-A clear understanding of customer expectations, requirements, and desires for ultimate satisfaction.

-Compliance with statutory, regulatory, and industry requirements.

-Continuous improvement of the Quality Management System.

-Enabling every employee to do their job right the first time, every time.





Corporate Environmental, Health & Safety Policy

MasterCraft is dedicated to achieving excellence in environmental, health, and safety (EHS) protection, prevention, and regulatory compliance.


The core fundamentals for achieving our commitment include the following:


-Execution of methods and practices to maintain a clean, safe, and healthful workplace.

-Compliance to statutory, regulatory, and industry requirements.

-Continuous improvement of the EHS Management System





Making Boating Better

MasterCraft, is committed to improving the boating experience of our customers. From delivering innovations that improve enjoyment on the water, to offering products that promote rapid development of skills, we are committed to generating memories that last a lifetime. This philosophy applies to everything we do as an organization. We have a range of strategies, processes, and initiatives that embody our mission and empower our team to do the right things to make our company and boating better for all. This includes utilizing a comprehensive product development process to ensure the introduction of the most relevant product(s) possible, year after year; engaging in operational excellence to deploy a flexible and effective production system that ensures we design-in and build the highest level of quality; and our commitments to environmental sustainability, the health and safety of our employees, our role as stewards of the community, and the following ethical business practices.


Learn more MasterCraft - Making Boating Better





Conflict Minerals Policy


MasterCraft, recognizes that risks of significant adverse impacts may be associated with extracting, trading, handing and exporting minerals from conflict affected and high risk areas. Acknowledging that we have a responsibility to respect human rights and not contribute to conflict, MasterCraft has adopted a policy directed at eliminating the use of Conflict Minerals (Tantalum, Tin, Tungsten & Gold) that originate from mines controlled by non-government military groups in the Democratic Republic of Congo, or adjoining countries, who contribute to human rights abuses, including human trafficking, inhumane treatment, forced labor, child labor, war crimes or crimes against humanity.


In support of this policy:

-MasterCraft will annually survey its suppliers to determine their compliance with the Dodd-Frank Rule 13p-1, otherwise known as the "Conflict Minerals Rule" using accepted due diligence reporting processes

-MasterCraft expects all of its suppliers to comply with the Dodd-Frank Rule 13p-1 and provide required declarations

-Suppliers are expected to pass this requirement on to their supply chains and request their compliance with Dodd-Frank Rule 13p-1

-MasterCraft will endeavor to identify suppliers who do not properly assess the sources of Conflict Minerals in their supply chains and will take appropriate corrective actions, which may include discontinuation of business

-Suppliers non-compliance with this policy will be a factor influencing future sourcing decisions.


While MasterCraft does not ban the purchase of Conflict Minerals from the conflict region, it desires to source materials from socially responsible suppliers.

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