All Are Welcomed as our guest. RAIN or SHINE. Join us Saturday, April 25 AND Sunday, April 26 from 10am until 4pm for a Boat Show on the water! Demo boats. This is your chance to get behind the wheel, test multiple boats in the water.

Boat season is coming back in a big way — and this is your moment to get ahead of it. Ride & Drive is Boat Town’s on-water demo day on Lake Dunlap in New Braunfels.

All Are Welcomed as our guest. RAIN or SHINE. Join us Saturday, April 25 AND Sunday, April 26 from 10am until 4pm for a Boat Show on the water! Demo boats. This is your chance to get behind the wheel, test multiple boats in the water.

Lake Brownwood is back — and better than it’s been in years. With the highest water levels local homeowners have seen in a long time, Boat Town is excited to bring our brands to Wild Duck Marina.

Riders compete in WWA-sanctioned amateur divisions based on age and ability, offering many participants their first-ever competitive experience in a fun, family-friendly environment. Champions are crowned in each division, and participation qualifies riders toward the WWA Wakeboard National Championships.

Be our guest, bring the entire family and COME DRIVE/DEMO A BOAT IN THE WATER Saturday, May 16 from 10 am until 4 pm. RAIN OR SHINE. This is a great event for anyone ready to buy a boat, deciding on their boat purchase, or considering their next upgrade.

Come surf, ride and drive the different MasterCraft models to see which is the best fit for your boating experience.

Join us for an incredible experience where you can

explore our stunning lineup of MasterCraft boats right

on the water! Our team can't wait to chat with you

about your next adventure and help you find the

perfect vessel. Don’t miss out on this fantastic

opportunity to test the waters and discover what’s

new! See you May 23 & 24, 2026 10 AM - 5 PM!

Official MasterCraft “Rule the Water Tour” Switzerland, hosted by MasterCraft Switzerland (MMC Import AG) during the Lakemotions event.

Wakesurf Windermere is back and bigger than ever. On-water demos of the latest MasterCrafts, including the new X22 and X24, pro tuition from European Champion wakesurfers, and the iconic MasterCraft Owners Cruise taking over Lake Windermere in style.

Riders compete in WWA-sanctioned amateur divisions based on age and ability, offering many participants their first-ever competitive experience in a fun, family-friendly environment. Champions are crowned in each division, and participation qualifies riders toward the WWA Wakeboard National Championships.

Be our guest, bring the entire family and COME DRIVE/DEMO A BOAT IN THE WATER Saturday, June 13 from 10 am until 4 pm. RAIN OR SHINE. This is a great event for anyone ready to buy a boat, deciding on their boat purchase, or considering their next upgrade.

Riders compete in WWA-sanctioned amateur divisions based on age and ability, offering many participants their first-ever competitive experience in a fun, family-friendly environment. Champions are crowned in each division, and participation qualifies riders toward the WWA Wakeboard National Championships.

Riders compete in WWA-sanctioned amateur divisions based on age and ability, offering many participants their first-ever competitive experience in a fun, family-friendly environment. Champions are crowned in each division, and participation qualifies riders toward the WWA Wakeboard National Championships.

Mark your calendars for the wildest event of the year!

Join us for the 25th Annual MasterCraft

Reunion—Welcome to the Jungle—happening July

17-18, 2026. Friday, July 17: We kick off the

adventure with a fun on-water poker run, followed by

dinner and games! Saturday, July 18: Swing by for

our legendary Tie-Up, where MasterCraft boat

owners gather for fun and unforgettable moments.

Don’t miss this chance to go wild on the water—save

the date and get ready for an epic adventure!

Join us for a celebration of MasterCraft’s rich history at The Gathering, a Vintage MasterCraft Reunion. This special event taking place on June 13th, 2026 is dedicated to honoring the legacy, craftsmanship, and passion that have defined MasterCraft since 1968.