Privacy Policy

MasterCraft Boat Holdings, Inc. is the parent of MasterCraft Boat Company, LLC (“MasterCraft Boat Company”, “Company “, “we”, “us” or “our”) and appreciates your visit to its website, (the “Website”) and related services (“Services”). MasterCraft Boat Company recognizes your concern over how information we may obtain about you on the Company’s website and any related software applications are used and shared. This online privacy statement tells you about the information MasterCraft Boat Company collects through the services available on our Website, how we use that information, and how you can opt out of certain uses of information we may collect. This Privacy Policy applies to your use of the Website, and contains policies regarding the collection, use, and disclosure of your information. We encourage you to read this Privacy Policy carefully. By accessing and browsing the Website, you are accepting the practices, terms, and conditions described in this Privacy Policy, and you consent to any action we take with respect to your information that is in compliance with this Privacy Policy.


The information we learn from visitors to our Website ("customers", "users", or "you") helps us personalize and continually improve our services to you. Here is a non-exclusive list of the types of information we gather about our customers:

Information Collected:

We receive and store any information you enter on our Website, such as names, e-mail addresses and other personal information, including information provided on an lead forms and employment applications you submit, or information you provide when you contact the Company for customer support. You can choose not to disclose certain information; however, it could limit the services you can take advantage of on our Website. We use the information that you provide for such purposes as responding to your requests, customizing future features for you, and communicating with you. You are responsible for ensuring the accuracy of the information that you enter on our Website, and inaccurate information will affect the information you receive when using our Website and our ability to contact you.

When you visit the MasterCraft Boat Company website or engage in related Services, we may collect personal information from you:

Customer (“MasterCare”) and Support Correspondence: We may collect personal information that identifies you personally when you submit lead and web forms, comments, questions, or suggestions to our MasterCare customer service.

Transactions: We may collect Personal Information to fulfill a request or order you place on our Website. Such information could include name and address, credit card number and expiration date, and billing address.

Communications or Submissions: From time to time, you may be asked to submit Personal Information to MasterCraft Boat Company for use of the Website or Services.

Aggregate Information:

We receive and store certain types of information whenever you interact with us. When you enter the Website, we collect your browser type and IP address. We collect information about how you interact with us and the Website, any preferences you express, and settings you choose. This information is gathered for all Website visitors. In addition, we store certain types of information from your browser using "cookies,"" pixel tags, and similar technologies that create and maintain unique identifiers. Our Website may use cookies and similar tools to customize the content and advertising you receive based on, among other things, the personal information you have provided. A cookie is a small text file sent from a website and stored on a user’s computer while a user is browsing a website. When the user browses the same website in the future, the data stored in the cookie can be retrieved by the website to notify the website of the user’s identity and/or previous activity. Depending on browser settings, cookies can be saved on a user’s hard drive, or can be restricted to the computer’s memory, where it is removed once the browser is closed. MasterCraft Boat Company uses cookies to identify specific machines in order to gather aggregate data on how visitors are utilizing our Website. Most browsers allow you to control cookies; however, if you disable or block cookies, some features of the Website that make your experience more efficient will be disabled and others might not function properly.

Device Information:

We may collect information about the devices you use to access the Website, including the hardware models, operating systems and versions, software, file names and versions, preferred languages, unique device identifiers, advertising identifiers, serial numbers, and network information.

Server Log Information:

When you interact with our Website, we collect server logs which may include information like device IP address, access dates and times, features or pages viewed, crashes and other system activity, and type of browser.

Information from other sources

We may also collect information about you from other sources, including publicly available sources, social media and marketing service providers. We may combine the information collected from these sources with other information in our possession.


We collect and use customer information to provide, maintain and improve our boats, products, services and to provide excellent customer care and support. We also use the information we collect for research and development, to provide promotions, and in connection with legal proceedings.

We take your privacy seriously. Except as disclosed in this policy, we do not sell or disclose customer personal Information or information that makes it possible for other parties to contact you directly without your consent. Your information is an important part of our business, and we are not in the business of selling it to others. We use and share customer information only as described below:

Providing Services and Features:

We use information we collect to provide, personalize, maintain and improve our Website and our products and services. This includes using the information to perform internal operations, including troubleshooting software bugs and operational problems, conducting data analysis, testing, and research, and monitoring and analyzing Website usage and activity trends.

Customer Support:

We use the information we collect (including recordings of customer support calls after notice to you and with your consent) to assist you when you contact our MasterCare customer support services, including to: direct your questions to the appropriate MasterCare support person, investigate and address your concerns, and monitor and improve our customer support responses.

Research and Development:

We may use the information we collect for testing, research, analysis and boat product development. This allows us to improve and enhance our Website and to develop new features and products.


We may use the information we collect to communicate with you about products, services, promotions, studies, surveys, news, updates and events. We may also use the information to promote and process contests and sweepstakes, and serve you relevant ads and content about our services.

With the General Public:

When you submit a product review to us or you communicate with us through public forums such as social media, your communications may be viewable by the public.

Our Dealers and Subsidiaries:

We may share information with our dealers, subsidiaries and affiliates to help us provide and deliver our boats, products, services, care and support on behalf of MasterCraft Boat Company.

For Legal Requirements and Protection:

We may release personal information whenever we have a good-faith belief that disclosing it is helpful and appropriate to: (1) comply with any applicable law, regulation, legal process, or governmental request; (2) enforce any other terms and conditions of use of the Website or any other agreement between us, including investigations of potential violations; (3) detect, prevent, and address fraud, credit risk reduction, or security or technical issues; (4) protect against harm to the rights, property, or safety of our Website, other users of the Website, yourself, or the public; (5) investigate reports of users providing false or misleading information; (6) prevent or investigate reports of credit card fraud or unauthorized use; or (7) protect against misuse or unauthorized use of the Website.

With your Consent:

MasterCraft Boat Company may share your information other than as described in this policy if we notify you and you consent to the sharing.


MasterCraft Boat Company uses reasonable efforts to store and maintain Customer Information to protect it from loss, misuse, alteration, or destruction by any unauthorized party. We exercise reasonable care to protect your Personal Information. This includes storing the Personal Information on our servers behind a secure firewall. Unfortunately, no data transmission over the Internet can be guaranteed to be 100 percent secure. So while we strive to protect your Personal Information, we cannot guarantee the security of any information you transmit to us or receive from us. This is especially true for information you transmit to us via email. We have no way of protecting that information until it reaches us. Once we receive your transmission, we maintain physical, electronic, and procedural safeguards to protect your Personal Information.

When registering for access to a secure area of our Website(s) and Services, we will ask you to select a Username and Password. We recommend that you do not divulge your Password to anyone and maintain secrecy. We will never ask you for your Password in an unsolicited phone call or in an unsolicited email. Also, remember to sign out of the registered area of our Website and/or Services and close your internet browser window when you have finished. Internally at MasterCraft Boat Company, we limit access to Personal Information to those persons who need the information to provide products, services and support to you or maintain or service those products or services.


Please be aware that we provide links to third-party sites as a service to our visitors, and that we are not responsible for the content or information collection practices of those sites. Please note that these sites´ privacy policies may differ from those of MasterCraft Boat Company. We encourage you to review and understand their privacy practices before providing them with information.


The Website is presented by MasterCraft Boat Company from within the United States of America and the Company makes no representation that materials on the Website and/or Services are appropriate, displayed or available for use in locations outside the United States; access to them from territories where their contents are illegal is prohibited. Those who choose to access this Website from other locations do so on their own initiative and are responsible for compliance with applicable local laws.


Please read the following terms and conditions of use of this website (the “Terms of Use”). These Terms of Use form a contract between you and MasterCraft Boat Company (“MasterCraft Boat Company”, “Company “, “we”, “us” or “our”) that governs your access and use of the website (the “Website”) and any other related Services (the “Services”) and applications, content , data, specifications, pricing or any other information available via the the Website. By accessing the Website or Services, you agree to be bound by the following Terms of Use. You understand, agree and acknowledge that these Terms of Use constitute a legally binding agreement between you and the Company and that your use of the Website and/or Services shall indicate your conclusive acceptance of this agreement. If you do not agree to these terms of use, do not use the Website or Services.

A) Provision of Service:

Your use of the materials included on this Website is solely for information and shopping purposes. You agree not to distribute, publish, transmit, modify, display, or create derivative works of or exploit the contents of this Website in any way. You agree and acknowledge that MasterCraft Boat Company is entitled to modify, improve or discontinue any of its Websites or Services at its sole discretion and without notice to you even if it may result in you being prevented from access. Furthermore, you agree and acknowledge that the Company is entitled to provide Services to you through subsidiaries or affiliated entities.

B) Proprietary Rights:

All text, images, graphics, sound files, animation files, video files, and other materials contained on this Website, including their selection, coordination and arrangement, are protected by MasterCraft Boat Company copyright, trade dress, trademarks, and/or other intellectual property owned or controlled by the Company and/or third-party licensors. You agree to abide by any and all additional copyright notices, information or restrictions contained in any content on our Website.

MasterCraft Boat Company brand logos, shields and brand identities on this Website represent some of the marks currently owned or controlled in the United States and/or in one or more other countries by the Company. The display of these marks and of notices associated with these marks is not intended to be a comprehensive compilation of all MasterCraft Boat Company worldwide proprietary ownership rights, and the Company and/or its licensors may own or control other proprietary rights in one or more countries outside of the United States. You may download and make one copy of the content and other downloadable items displayed on this Website solely for your personal, non-commercial use, provided that you maintain all copyright and other notices contained in such content. Copying or storing of any content for other than personal, non-commercial use is expressly prohibited without the prior written permission of the Company at [email protected] Except as set forth in these Terms of Use, you may not copy, reproduce, modify, adapt, translate, republish, upload, post, transmit, distribute, sub-license, sell, reverse engineer, decompile, or disassemble any part of the Website or any Services without the prior written permission of MasterCraft Boat Company. Any third-party trademarks, service marks and logos are the property of their respective owners. Any further rights not specifically granted herein are reserved to MasterCraft Boat Company.

C) Submitted Content:

Any material, information, or idea you transmit to or post on this Website or Services by any means will be treated as non-confidential and non-proprietary, and may be disseminated or used by MasterCraft Boat Company or its affiliates for any purpose whatsoever, including, but not limited to, developing, manufacturing, and marketing products. Any material you submit to this Website will be deemed the subject of a grant of a royalty-free, non-exclusive right and license to use, reproduce, distribute, modify, display, transmit, adapt, publish, translate, create derivative works from, and distribute these materials throughout the universe in any medium and through any methods of distribution, transmission, and display whether now known or hereafter devised. In addition, you warrant that all so-called “moral rights” have been waived. You agree that you will not submit anything to the Website that will violate any right of any third party, including copyright, trademark, privacy, or other personal or proprietary right(s). You further agree that you will not post or transmit to this Website any unlawful, threatening, libelous, defamatory, obscene, pornographic or profane material, or any other material that could give rise to any civil or criminal liability under the law.

D) Copyright Claims Notification:

MasterCraft respects the legitimate intellectual property rights of all copyright holders and will remove Content or Materials appearing on the Site under the appropriate circumstances. Pursuant to the Digital Millennium Copyright Act, 17 U.S.C. § 512, if you believe that any work for which you are the copyright owner has been copied on the Site in a manner that constitutes copyright infringement, please provide notice to the MasterCraft Copyright Agent and include the following required information:

(a) A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

(b) Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site.

(c) Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit the service provider to locate the material.

(d) Information reasonably sufficient to permit the service provider to contact the complaining party, such as an address, telephone number, and, if available, an electronic mail address at which the complaining party may be contacted.

(e) A statement that the complaining party has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law.

(f) A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

For notification of infringement claims, or other copyright inquiries, please contact MasterCraft Boat Company, ATTN: Copyright Claims Agent at [email protected]

E) Accuracy of Website and Services:

All illustrations and specifications contained in this Website are based on the latest boat and product information available at the time of publication. MasterCraft Boat Company reserves the right to make changes at any time, without notice, to colors, materials, equipment, specifications, pricing and models. Colors shown may not represent actual product colors due to variations in screen displays and printers. Illustrations may include test situations. Some boats and products may be shown with non-U.S. equipment. Some boats and products may be shown with optional equipment.

All prices shown are based upon U.S. Manufacturer´s Suggested Retail Price in U.S. dollars and do not include extra costs, such as, but not limited to, taxes, title fees, dealer charges, options, and destination. These prices are valid and effective only in the United States. For specific pricing, product availability, and program information, please visit your local MasterCraft Boat Company. Dealers are independent and are free to set their own prices. The Company reserves the right without prior notice to discontinue or change specifications on boats, products and services offered on this Website and related Services.

F) Agreement Termination:

These Terms of Use will continue to apply until terminated. All indemnification obligations, disclaimers of liability, and disclaimers of warranties are to continue in perpetuity and shall be unaffected by any termination of this agreement.

G) Indemnification:

You hereby agree to indemnify, defend, and hold MasterCraft Boat Company, and all its officers, directors, owners, agents, employees, information providers, affiliates, licensors, and licensees (collectively, the “Indemnified Parties”) harmless from and against any and all liability and costs incurred by the Indemnified Parties in connection with any claim arising out of any breach by you of these Terms of Use or the foregoing representations, warranties, and covenants, including, without limitation, attorney’s fees and costs.


The Website may contain links to other websites. MasterCraft Boat Company is not responsible for the privacy practices of any other website, and we assume no responsibility or liability for the content and activities of any other website. We encourage our users to be aware when they leave our Website to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by the Company.


Children’s Online Privacy Protection Act (COPPA) Our Website is a general audience Website that is not designed nor intended to collect Personal Information from children under the age of 13. MasterCraft Boat Company does not knowingly collect or maintain any Personal Information from children under the age of 13. In addition, no part of this Website is designed with the purpose of attracting any person under age 13. To respect the privacy of children and to comply with the Children’s Online Privacy Protection Act, children under the age of 13 should not provide any Personal Information on this Website or related Services. Parents should supervise their children while online.


California Civil Code §1798.83 sets forth certain rights for users who are California residents. Once per year, free of charge, any user of the Services is entitled to request and obtain from MasterCraft any information about the personal information (if any) of the user that we disclosed to third parties for direct marketing purposes in the preceding calendar year. To the extent applicable, this information would include the types of personal information shared and the names and contact information of each third party with whom the personal information was shared. California residents should make such requests to: [email protected]


If you choose to visit MasterCraft Boat Company Websites and Services,, your visit and any dispute over privacy is subject to the terms of this Privacy Policy, any terms of use that we may post on our Website from time to time, and any agreement between us, including limitations on damages, and application of the laws in the State of Tennessee. You should be aware that our business changes constantly. As a result, this Privacy Policy will change also, and use of information that we gather now is subject to the Privacy Policy in effect at the time of use. You should check our Website frequently to see recent changes. All modifications to our Privacy Policy will be effective upon MasterCraft Boat Company’s posting the modified Privacy Policy on the Website.


This Privacy Policy only applies to the MasterCraft Boat Company’s Website and Services, it does not apply to the practices of third parties that the Company does not own or control. This Privacy Policy also only applies solely to the Company's online information-gathering and dissemination practices in connection with the Website, and does not apply to any practices conducted offline except to the extent that we combine information collected about you through offline means with data about you that is collected through this Website.


If you have questions regarding our Privacy Policy, you can contact MasterCraft Boat Company via e-mail at the following e-mail address: [email protected] or via U.S. mail at our physical address: 100 Cherokee Cove Drive, Vonore, TN 37885.