MasterCraft Reaffirms Commitment to Protecting Waterways and Promoting Responsible Boating

FOR IMMEDIATE RELEASE

MasterCraft Reaffirms Commitment to Protecting Waterways and Promoting Responsible Boating

VONORE, Tenn. August  4, 2025 – MasterCraft Boat Company, the world’s best-selling towboat brand, today reinforced its commitment to protecting waterways and preserving access for generations to come. With waterway restrictions and local ordinances increasing nationwide, MasterCraft is taking an industry-leading stance to ensure that education, advocacy, and shared responsibility—not sweeping regulation—remain the solutions to these challenges.

“Boating isn’t just a passion—it’s an economic driver that supports thousands of jobs and generates billions of dollars for local economies,” said Brad Nelson, CEO of MasterCraft Boat Holdings. “We take these concerns seriously and are committed to being part of the solution by working with communities, educating boaters, and investing in innovation to ensure safe, responsible enjoyment of our waterways.”

As a proud supporter of the Water Sports Industry Association (WSIA) and its Wake Responsibly campaign, MasterCraft endorses three essential principles:

• Stay at least 200 feet from shore, docks, and other boats
• Keep music at a respectful level
• Minimize repetitive passes in the same area

“These guidelines aren’t just rules—they’re about courtesy, coexistence, and protecting the sport we all love,” said Krista Schipner, Vice President of Marketing for MasterCraft. “We expect our athletes, dealers, ambassadors, and customers to lead by example so that everyone—boaters, anglers, and shoreline residents alike—feels respected. Together, we can ensure these waterways remain accessible for generations.”

 

What MasterCraft Is Doing

• Equipping its dealer network with WSIA advocacy resources to educate locally.
• Embedding Wake Responsibly principles across all communication channels.
• Partnering with WSIA on state-level advocacy and supporting scientific research to counter misinformation with facts.
• Developing consumer-facing education materials for social and in-store use.
• Hosting on-water events to demonstrate responsible boating behaviors.

MasterCraft is continuously investing in innovations and programs that give customers the tools to operate responsibly and is actively listening to concerns to inform future solutions.

 

Why It Matters

Waterway restrictions and access challenges are growing, often fueled by misconceptions about wake boats and their environmental impact. “Our mission is simple: to build memories, not barriers,” added Schipner. “We are committed to preserving access while ensuring safety, sustainability, and shared responsibility on every lake and shoreline we touch.”

 

For more information about responsible boating practices, visit WakeResponsibly.com or your local MasterCraft dealer.

 

To learn more about MasterCraft products and its dealer network, visit www.MasterCraft.com and follow along on Instagram, YouTube, X, and Facebook.

 

About MasterCraft:

MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.

 

About MasterCraft Boat Holdings, Inc.:

Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer, and marketer of premium recreational powerboats through its three brands, MasterCraft, Crest, and Balise. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.BalisePontoonBoats.com

 

Media Contact:

Kim Ramos

MasterCraftPR@TheBrandAmp.com