MasterCraft Celebrates Year 5 of Let Her Rip On-Water Campaign Mike Werling's profile picture Mike Werling

MasterCraft Boat Co. announced the fifth annual Let Her Rip campaign with support from Progressive Insurance and Chevrolet. Let Her Rip is a series of on-water clinics designed to inspire and empower women and girls of all ages to build confidence both in and behind the boat. This year’s program will feature seven stops across the country.

Announced ahead of International Women’s Day—Saturday, March 8 this year—the 2025 Let Her Rip campaign continues MasterCraft’s commitment to breaking down barriers and fostering inclusivity in watersports.

The seven-stop tour kicks off in Hot Springs, Arkansas, and runs from May through July. The full 2025 schedule is as follows:

• May 4: Hot Springs, Arkansas
• June 1: Denver
• June 5: Knoxville, Tennessee
• July 15: Lake Tahoe, California
• July 24: Minneapolis
• July 25: Charlotte, North Carolina
• July 28: Austin, Texas

A Growing Campaign

“Year after year, demand for these events continues to exceed expectations, with every stop filling up almost instantly. It’s incredible to see so many women eager to get out on the water alongside our talented female MasterCraft athletes,” said Krista Schipner, vice president of marketing for MasterCraft. “Watching women and girls across the country build confidence at the helm and push their limits on the water has been truly inspiring. We’re excited to expand to new markets in 2025 and empower even more women nationwide.”

MasterCraft will enlist its dealer network to host these complimentary clinics throughout the spring and summer. Professional female MasterCraft athletes lead the clinics. They include:

• Meagan Ethell, world champion wakeboarder
• Alexa Score, TV personality and pro wakeboarder
• Ali Garcia, pro skier

Each clinic will offer expert coaching and hands-on instruction in boat driving, docking, and watersports techniques. The program ensures participants of all skill levels feel comfortable learning and honing their abilities in and behind the boat.

“Five years later, I’m just as excited to work alongside fellow female athletes to inspire young girls and women to step outside their comfort zones, try something new, and experience the pure joy of getting up on a wakeboard,” Ethell said. “I love the opportunity to meet girls from all over the country and connect over our shared passion for being on the water. It’s incredible to see how this sport brings people together, builds confidence, and creates unforgettable memories out on the lake.”

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