07/12/23 12:00 PM
MasterCraft Announces Ashley Kidd Edition XT23
MasterCraft Delivers Head-Turning Style, World-Class Performance, and Exclusive Customizations with New Ashley Kidd Edition XT23
Ashley Kidd, 6x World Champion Wakesurfer, Adds Personal Touches to the World’s Best Wakesurf Boat, the MasterCraft XT23, with Custom Colors and Exclusive Features That are Sure to Make a Statement on the Water
Boasting a Custom ‘Golden Hour’ Metal Flake Exterior, Exclusive Black SeaDek, Signature Step Pad, and Dog Friendly Features, the Ashley Kidd Edition XT23 Delivers a High-Performance, Head-Turning On-Water Experience
VONORE, TN (July 12, 2022) – MasterCraft Boat Company, a MasterCraft Boat Holdings, Inc (NASDAQ: MCFT) subsidiary and the world’s best-selling towboat brand five years running, today unveiled the Ashley Kidd Edition XT23 for model year 2024. Crafted with exceptional materials, comfort, and top wakesurf performance in mind, the Ashley Kidd Edition XT23 guarantees to make a statement on the water and behind the boat.
Combining the finest MasterCraft features with an aesthetic that commands attention, the Ashley Kidd Edition XT23 showcases an all-new custom ‘Golden Hour’ metal flake exterior, designed by Kidd and inspired by the golden hour sunset. Inside, specialized black and tan SeaDek adds a touch of elegance, while the Ashley Kidd signature step pad provides both grip and comfort. Finally, an Ashley Kidd Edition boat would not be complete without a special feature to accommodate a furry companion. As a nod to her Siberian Husky Bailey, this XT23 is equipped with a custom-designed dog bowl drawer that discreetly tucks away, not sacrificing convenience or style. Every unique element found exclusively on the Ashley Kidd Edition XT23 was thoughtfully selected to deliver an exceptional on-water experience and found exclusively on the Ashley Kidd Edition XT23.
“Ashley Kidd is the most accomplished female wakesurfing athlete of all time,” said Krista Schipner, Vice President of Marketing at MasterCraft. “Working with her to develop this special edition XT23 allows us to acknowledge her success and create a work of art in the process for those who want the absolute best in wave performance, surf capabilities, and comfort with an exclusive head-turning style.”
As the most accomplished female wakesurfer, Kidd needs a boat that can elevate her riding to the next level. With 3,300 lbs. of ballast and the easy-to-use SurfStar system, the Ashley Kidd Edition XT23 delivers world champion-worthy waves. Whether a seasoned professional or a beginner, this boat guarantees an unparalleled surfing experience that offers more pop, push, height, length, and fun than anything else on the water.
“My Ashley Kidd Edition XT23 from MasterCraft is the ultimate blend of my unique style and my demand for top wakesurfing performance,” said Kidd. “I had a blast fully customizing ‘my boat’ to include personal touches that are must-haves – like creature comforts for my dog Bailey. I can honestly say, after owning and training behind an XT23, that it’s the best wakesurfing boat I’ve ever ridden. Not only does it have the size I need, it has more energy and push than any other wave out there, which allows me to really challenge myself and land tricks that I couldn’t do behind other boats.”
Along with the purchase of an Ashley Kidd Edition XT23, comes an exclusive gift package that includes a ‘Golden Hour’ carbon Connelly AK surfboard, with a matching rope and dog leash. As a special bonus, new owners will also receive a package in the mail shortly after delivery with two pairs of Blender Eyewear sunglasses – one pair matching the boat and the other Ashley Kidd’s signature pair of shades.
With its unbeatable combination of one-of-a-kind style, world-class wave performance, and customized features, the Ashley Kidd Edition XT23 is sure to make waves wherever it goes.
The Ashley Kidd Edition XT23 will have an MSRP of $239,759. Customers are encouraged to contact their local MasterCraft dealer to discuss options, details, and rebates to ensure the most accurate transaction price. To learn more, visit MasterCraft.com.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Aviara. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats - while entering the large, growing luxury day boat segment. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.AviaraBoats.com.
Media Contact:
Mandie Albert
The Brand Amp
Investor Contact:
MasterCraft Boat Holdings, Inc.
George Steinbarger
Chief Revenue Officer
investorrelations@mastercraft.com
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