01/05/23 12:00 PM
Ashley Kidd
VONORE, TN (January 5, 2023) – MasterCraft Boat Company, the world’s best-selling wake boat brand five years running, is excited to announce six-time World Champion Wake Surfer Ashley Kidd as its newest brand ambassador. With countless accolades and wins to her name, Kidd is an absolute powerhouse with an aggressive style and perfect execution of attention-grabbing tricks. To celebrate the partnership, Kidd will embark on a four-stop boat show tour, attending the Atlanta, Minneapolis, Dallas and Utah boat shows.
During each boat show stop, Kidd will make special appearances for fan meet and greets from the local MasterCraft dealer booth, take photos with attending fans, and sign autographs. While at the booth, attending guests can enter to win a signature Ashley Kidd Connelly surfboard. The winner will be randomly selected the Monday following the respective show. The four-stop Ashley Kidd boat show tour schedule is as follows:
January 14: Atlanta Boat Show
January 21: Minneapolis Boat Show
February 4: North Texas Boat Week
February 11: Utah Boat Show
“I’m excited to join the MasterCraft family and have the opportunity to tour the country and meet and engage with fans,” said Kidd. “MasterCraft has long been a leading wake boat brand – setting the bar for industry standards with leading innovation and cutting-edge technology. It’s a true honor to represent such a prestigious brand for years to come.”
As the industry's most accomplished female wake surfer, Kidd needs a boat that can elevate her riding to the next level. That is why the 28-year-old has chosen to hone her skills behind the top-performing MasterCraft XT23. The XT23 delivers world-class waves that Kidd can customize to her needs for either training or coaching. With traditional bow styling and seating for 16, the 23-foot boat is perfect for her whole crew, including her dog Bailey who’s always onboard. An XT23 will be on display at each stop of the boat show tour.
“After having the opportunity to test several MasterCraft models, I finally landed on the XT23 because of its wave peformance and overall comfort and quality,” Kidd continued. “The XT23’s ability to customize of the wave is absolutely perfect for when I’m coaching surf lessons, as it allows me to conveniently tone down the wave for a beginner, or select an option that best suits my client’s abilities. Also, while teaching, I spend a lot of time towards the back of the boat, so I love the versatility of the transom walkthrough – and having the option to utilze the flip-up seats. It’s truly a fantastic boat.”
For more information about MasterCraft and the XT23 please visit www.mastercraft.com/boats/xt23/. Make sure to follow Ashley Kidd on Instagram.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Aviara. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats - while entering the large, growing luxury day boat segment. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.AviaraBoats.com.
Media Contact:
Mandie Albert
The Brand Amp
Investor Contact:
MasterCraft Boat Holdings, Inc.
George Steinbarger
Chief Revenue Officer
(423) 884-7141