Mastercraft's Philosophy


Vision Statement

MasterCraft Boat Company will be the world's leading manufacturer of water sports boats in terms of initial quality and market share. To our internal customers, being number one in each of these categories will drive profitability, job security and ultimately shareholder value. to our external customers. This leadership will deliver owner satisfaction and peace of mind in all areas from initial purchase to service. Our marketing efforts will support the brand promise in an inviting and intuitive manner that focuses on the unique attributes associated with owning a MasterCraft. These customer-centric initiatives will elevate MasterCraft's reputation and result in brand loyalty and consumer advocacy.

Mission Statement

MasterCraft Boat Company is committed to improving the boating experience of our customers. From delivering innovations that improve enjoyment on the water, to offering products that promote rapid development of skills, MasterCraft is committed to generating memories that last a lifetime. To accomplish this, MasterCraft will utilize a comprehensive product development process to ensure the introduction of the most relevant product(s) possible, year after year. MasterCraft will engage in operational excellence to deploy flexible and effective production system that ensures we design-in and build the highest level of quality.

Operating Principles

Take Care of People
Work Together
Seek Perfection
Go to the Source

Corporate Quality Policy

MasterCraft is dedicated to customer satisfaction by providing products and services that exceed the requirements and expectations of our internal and external customers.

The core fundamentals for achieving our commitment include the following:

  • A clear understanding of customer expectations, requirements, and desires for ultimate satisfaction.
  • Compliance to statutory, regulatory, and industry requirements.
  • Continuous improvement of the Quality Management System.
  • Enabling every employee to do their job right the first time, every time.

Corporate Environmental, Health & Safety Policy

MasterCraft is dedicated to achieving excellence in environmental, health and safety (EHS) protection, prevention, and regulatory compliance.

The core fundamentals for achieving our commitment include the following:

  • Execution of methods and practices to maintain a clean, safe, and healthful workplace.
  • Compliance to statutory, regulatory, and industry requirements.
  • Continuous improvement of the EHS Management System

Conflict Minerals Policy

MasterCraft, recognizes that risks of significant adverse impacts may be associated with extracting, trading, handing and exporting minerals from conflict affected and high risk areas. Acknowledging that we have a responsibility to respect human rights and not contribute to conflict, MasterCraft has adopted a policy directed at eliminating the use of Conflict Minerals (Tantalum, Tin, Tungsten & Gold) that originate from mines controlled by non-government military groups in the Democratic Republic of Congo, or adjoining countries, who contribute to human rights abuses, including human trafficking, inhumane treatment, forced labor, child labor, war crimes or crimes against humanity.

In support of this policy:

  • MasterCraft will annually survey its suppliers to determine their compliance with the Dodd-Frank Rule 13p-1, otherwise known as the "Conflict Minerals Rule" using accepted due diligence reporting processes
  • MasterCraft expects all of its suppliers to comply with the Dodd-Frank Rule 13p-1 and provide required declarations
  • Suppliers are expected to pass this requirement on to their supply chains and request their compliance with Dodd-Frank Rule 13p-1
  • MasterCraft will endeavor to identify suppliers who do not properly assess the sources of Conflict Minerals in their supply chains and will take appropriate corrective actions, which may include discontinuation of business
  • Suppliers non-compliance with this policy will be a factor influencing future sourcing decisions.

While MasterCraft does not ban the purchase of Conflict Minerals from the conflict region, it desires to source materials from socially responsible suppliers.