MasterCraft Launches ‘Surf to Save Lives’ Campaign

MasterCraft Boat Company, the world’s best-selling towboat boat brand five years running, announced a partnership with St. Jude Children’s Research Hospital® and the launch of its ‘Surf to Save Lives’ campaign benefitting St. Jude. The two Tennessee-based organizations have joined forces with the goal of bringing together the boating community to raise awareness and support the work of St. Jude in researching and treating childhood cancer and other catastrophic pediatric diseases.

Through the shared commitment of enriching the lives of families and making memories possible, MasterCraft’s and St. Jude’s joint effort around the Surf to Save Lives campaign will allow boaters from all over the country to do what they love, while raising money for a good cause. From now until October 1, 2023, MasterCraft will donate $1 for every minute of on-water activity logged on the MasterCraft app, with a maximum donation of $75,000. Boaters can raise funds while enjoying their favorite tow sports like wakeboarding, water-skiing or wakesurfing. This fundraising and awareness campaign is not limited to only MasterCraft owners. Any boat owner can participate by simply downloading the MasterCraft app and logging their towing time. 

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