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Let Her Rip is about empowering confidence in and behind the boat and on and off the water. We are partnering with exceptional female athletes, leaders and brands to share stories of inspirational women who relentlessly chase their goals. We are also hosting clinics to help build confidence while driving, riding or learning new tricks.

what is let her rip?

Let Her Rip:
The Meagan Ethell Story

#let her rip

Part of the Let Her Rip DNA is supporting others who proudly and courageously chase their goals and give 100%. Share how you Let Her Rip on Instagram by using the hashtag #letherrip so we can join you in celebrating your passions.

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Heather Navy T-Shirt

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The first Let Her Rip clinic took place in Orlando with Meagan Ethell and MasterCraft partner, The Boarding School
on May 1st and 2nd, 2021. It was so good seeing all the girls and women share a day on the water together.
If you’re interested in joining us for future clinics of driving, riding and letting it rip, fill out the form below and we’ll be in touch.

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Jan Morton
VP of Supply Chain, MCBH

I consider myself blessed that the marine industry has been part of my life for more than half my life; however, I will say that being a female in the marine industry thirty-six years ago was somewhat intimidating as the industry was undeniably a male dominated industry. Fortunately, thirty-six years ago when I began my employment in the marine industry there was one female in a leadership position in my company. The fact that a female held a leadership position inspired me and gave me hope that I, too, could achieve leadership roles within the company. Young women can achieve great success in business. My advice to every young woman that possesses the desire to succeed in business is to Let. It. Rip! Exude confidence in yourself while staying humble, seek mentorship, build strong business relationships, help others succeed, go above and beyond, seek projects outside your assigned responsibilities, demonstrate a work ethic that would make your parents proud and know that it is ok to be firm in your business dealings as long as you remain fair. You’ve got this! Do not ever give up. Get out there, shine and Let. It. Rip!


Charlene Hampton
VP of Human Resources, MasterCraft Boats

You can only find out how great you can be and all that you can accomplish by following your dreams. Always hold true to who you are; never abandon your beliefs and values. Success requires courage, dedication, hard-work and confidence in your ability to succeed. Welcome new experiences, even if you fear them; they will make you stronger. There may be times that it feels like you are climbing Mount Everest, stand strong and Let. Her. Rip to accomplish your goals and be the best you can be!

Erica Clark-Heinrich
Director Of Engineering, MasterCraft Boats

Here’s what “Let Her Rip” means to me. It means embracing your strengths, acknowledging your weaknesses and accepting who you are. It means being willing to fail but also learning from the failures. It means stopping to lift up others along the way and always remembering those who stopped to lift you up. It means committing to be a better person every day. It means less judging and more empathy. It means recognizing life’s hardships and compensating with kindness. It means leading bravely even when you’re scared: rolling up your shirt sleeves to help your team. It means remembering we’re all in this journey together, but yours is what you make it.


let her rip is supported by:

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The Boarding School Logo
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