LET HER RIP MOVEMENT
Part of the Let Her Rip DNA is a passion for lifting up those who chase their goals with confidence and give it everything they’ve got. The Let Her Rip Tour is a high-energy, six-stop on-water experience designed to empower women and girls across the country through hands-on coaching and unforgettable time on the water. Ride alongside professional watersports athletes Meagan Ethell, Alexa Score, Ashley Kidd, Ali Garcia, and Ansley Pritchard.
This campaign celebrates and empowers women to embrace their confidence and shine on the water. Join us for a full day of inspiration, connection, and excitement—where community, growth, and fun come together to make every moment unforgettable.
Let Her Rip 2026 Events
Tour Stops
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June 25
Hot Springs, AR
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July 16
Pueblo, CO
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July 30
Knoxville, TN
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August 8
Raleigh, NC
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August 15
Coeur d'Alene, ID
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August 21
Seattle, WA
Meet the women who help lead MasterCraft.
Charlene Hampton VP of Human Resources, MasterCraft Boats
You can only find out how great you can be and all that you can accomplish by following your dreams. Always hold true to who you are; never abandon your beliefs and values. Success requires courage, dedication, hard-work and confidence in your ability to succeed. Welcome new experiences, even if you fear them; they will make you stronger. There may be times that it feels like you are climbing Mount Everest, stand strong and Let. Her. Rip to accomplish your goals and be the best you can be!
Krista Schipner VP of Marketing, MasterCraft Boats
Being on the water is a part of who I am. From learning to ski at two years old to having a career in the industry, my passion for watersports runs deep. The lessons I learned while being on the water truly forged who I am today. Standing on the dock with people of all ages and backgrounds and being seen as an equal, a competitor, a friend, and an important part of our community taught me confidence—and to believe in myself even when feeling intimidated. Let Her Rip, to me, means leaving worries and self-doubt on the shore and creating a safe, fun place to go all-out and try new things. Let Her Rip means knowing you can fail and then getting up and trying again while the entire boat is cheering you on. Let Her Rip means you are just as excited when someone gets up for the first time as you are watching a pro ride. Let Her Rip means supporting girls and women by helping them feel confident in their abilities, both on and off the water.
Jan Morton VP of Supply Chain, MCBH
I consider myself blessed that the marine industry has been part of my life for more than half my life; however, I will say that being a female in the marine industry thirty-six years ago was somewhat intimidating as the industry was undeniably a male dominated industry. Fortunately, thirty-six years ago when I began my employment in the marine industry there was one female in a leadership position in my company. The fact that a female held a leadership position inspired me and gave me hope that I, too, could achieve leadership roles within the company. My advice to every young woman that possesses the desire to succeed in business is to Let. It. Rip! Exude confidence in yourself while staying humble, seek mentorship, build strong business relationships, help others succeed, go above and beyond, seek projects outside your assigned responsibilities, demonstrate a work ethic that would make your parents proud and know that it is ok to be firm in your business dealings as long as you remain fair. You’ve got this! Do not ever give up. Get out there, shine and Let. It. Rip!
