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Let Her Rip is about empowering confidence in and behind the boat and on and off the water. We are partnering with exceptional female athletes, leaders and brands to share stories of inspirational women who relentlessly chase their goals. We are also hosting clinics to help build confidence while driving, riding or learning new tricks.

what is let her rip?

Let Her Rip:
The Meagan Ethell Story


MC LHR Hoodie Womens Lhrlogo Dustyrose

Dusty Rose Hoodie

MC LHR Hoodie Womens Lhrlogo Black

Black Hoodie

MC LHR Tshirt Womensrelaxed Lhrdiamond Turquoise V2

Turquoise T-Shirt

MC LHR Tshirt Womensrelaxed Lhrdiamond Heathernavy V2

Heather Navy T-Shirt

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The Let Her Rip clinics slated for this summer are full.
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Jan Morton
VP of Supply Chain, MCBH

I consider myself blessed that the marine industry has been part of my life for more than half my life; however, I will say that being a female in the marine industry thirty-six years ago was somewhat intimidating as the industry was undeniably a male dominated industry. Fortunately, thirty-six years ago when I began my employment in the marine industry there was one female in a leadership position in my company. The fact that a female held a leadership position inspired me and gave me hope that I, too, could achieve leadership roles within the company. Young women can achieve great success in business. My advice to every young woman that possesses the desire to succeed in business is to Let. It. Rip! Exude confidence in yourself while staying humble, seek mentorship, build strong business relationships, help others succeed, go above and beyond, seek projects outside your assigned responsibilities, demonstrate a work ethic that would make your parents proud and know that it is ok to be firm in your business dealings as long as you remain fair. You’ve got this! Do not ever give up. Get out there, shine and Let. It. Rip!


Charlene Hampton
VP of Human Resources, MasterCraft Boats

You can only find out how great you can be and all that you can accomplish by following your dreams. Always hold true to who you are; never abandon your beliefs and values. Success requires courage, dedication, hard-work and confidence in your ability to succeed. Welcome new experiences, even if you fear them; they will make you stronger. There may be times that it feels like you are climbing Mount Everest, stand strong and Let. Her. Rip to accomplish your goals and be the best you can be!

Erica Clark-Heinrich
Director Of Engineering, MasterCraft Boats

Here’s what “Let Her Rip” means to me. It means embracing your strengths, acknowledging your weaknesses and accepting who you are. It means being willing to fail but also learning from the failures. It means stopping to lift up others along the way and always remembering those who stopped to lift you up. It means committing to be a better person every day. It means less judging and more empathy. It means recognizing life’s hardships and compensating with kindness. It means leading bravely even when you’re scared: rolling up your shirt sleeves to help your team. It means remembering we’re all in this journey together, but yours is what you make it.


Natalie Childress
Business Strategy Manager, MasterCraft Boats

Let Her Rip to me means having the strength, motivation and determination to exceed the status quo, giving it everything you have. I learned in sports which transitioned into life, “leave it all on the field.” That also means learning from your experiences and living without regrets. There’s always a way to achieve your goal and sometimes it’s going to be hard. It can be uncomfortable. But it’s those uncomfortable moments that shape us, and pave the way for the next generation. Dare to be different and never give up. Lead by example and surround yourself with positive, inspirational and motivated individuals. Out of 100 people that say “you can’t do that,” strive to be one that says “how and what do I need so I can?”

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