THE ART OF BOAT BUILDING
MasterCraft boats aren’t just built - they’re crafted. Crafted by craftsmen who for 55 years have upheld the MasterCraft commitment to more smiles and less worries. Crafted with progression and innovation in mind. Crafted to last and crafted to perform.
This is MasterCraft HandCrafted.
Meet Erica Clark-Heinrich
Director of Engineering
Erica’s career in engineering started twenty-five years ago. Prior to MasterCraft, she gained experience in design, quality, and manufacturing roles, which eventually grew into leadership positions where she led cross-functional and global teams. Erica has taken that diverse experience and applied it to her role at MasterCraft, where she has been the director of engineering for just over two years, leading both the current product team and the new product development team.
She and her teams are constantly looking at ways to improve current product and enhance the new generation of boats, while strategizing and developing new features and models to make your on-water days the very best. As director of engineering, Erica has her hands in every segment of her team’s day-to-day work, from coming up with new ideas and prototyping them to then seeing these new innovations come to life.
See Erica’s Work Come to Life
Erica and her team are responsible for designing the entire boat—including the hull shape, cockpit layout, and every feature onboard.
MasterCraft’s pursuit of perfection has resulted in the industry’s most significant innovations.
New models—like the NXT23 with its all-new hybrid bow design—are conceptualized and designed by Erica and her team.
Erica and her team are responsible for designing the entire boat—including the hull shape, cockpit layout, and every feature onboard.
MasterCraft’s pursuit of perfection has resulted in the industry’s most significant innovations.
New models—like the NXT23 with its all-new hybrid bow design—are conceptualized and designed by Erica and her team.
NEVER MISS A STORY
Meet Silvestre Sanchez-Castillo
Gel Coater
Silvestre has been with MasterCraft for seventeen years, starting in lamination his first year and then working as a gel coater for the remaining sixteen. Silvestre prides himself on his technique and precision when spraying the molds with gel coat, noting that it takes time and a lot of dedication to ensure it’s done right so the final product is perfect for you. The work that Silvestre does is extremely important because the gel coat is the first thing you see when you look at a MasterCraft.
Silvestre says, “It makes me proud when I see a MasterCraft, and I remember the colors, and I say to myself, ‘There’s a good chance I sprayed that boat.’ And it makes me feel good.”
See Silvestre’s Work Come to Life
MasterCraft uses a method of gel coat application that delivers a thicker, more durable gel coat so your boat looks great for years to come.
HandCrafted experts like Silvestre have a precise technique they use to ensure that all gel coat lines are exact.
With endless color and flake combinations, you can design your MasterCraft to fit your style.
MasterCraft uses a method of gel coat application that delivers a thicker, more durable gel coat so your boat looks great for years to come.
HandCrafted experts like Silvestre have a precise technique they use to ensure that all gel coat lines are exact.
With endless color and flake combinations, you can design your MasterCraft to fit your style.
Meet Donna Mitchell
Supervisor, Small Parts
Donna has worked at MasterCraft for fifteen years and considers every day at MasterCraft a great day. She recently was promoted to a supervisor of the small parts department, where she and her team meticulously craft speaker inserts, bow lids, dashes, shifter panels, and more. Donna ensures that her department maintains the highest-quality standards so that each small part that is placed in your MasterCraft is perfected.
Regarding her team, Donna says, “It’s an awesome crew to work with. Everybody is a team player and works together.” And together, they all take pride in what they do and the contributions they make. “It is a gorgeous product once it’s completed and out the other door.”
See Donna’s Work Come to Life
Donna and her team in the small parts department ensure that every detail is designed to deliver the most premium experience.
The small parts team is responsible for molding and building out the dashes, focusing on quality through each step of the process.
Because of HandCrafted experts like Donna, our entire fleet is outfitted with the most premium parts.
Donna and her team in the small parts department ensure that every detail is designed to deliver the most premium experience.
The small parts team is responsible for molding and building out the dashes, focusing on quality through each step of the process.
Because of HandCrafted experts like Donna, our entire fleet is outfitted with the most premium parts.
Meet Leann Patterson
Assembly Sewer, Dashes
Leann has worked at MasterCraft for nineteen years and truly embodies the meaning behind being part of the MasterCraft Family. One of the reasons she enjoys coming to work is “because I [Leann] have friends and family here at MasterCraft. It has been a life experience for me and my children.”
As an upholstery sewer, Leann is responsible for going through boat orders, finding the materials she needs from the cutting table, and then assembling them depending on which area of the boat they are needed. After Leann has assembled the upholstery, she delivers it to the assembly area for that specific part, where it is attached to the fiberglass and then eventually to the body of the boat.
See Leann’s Work Come to Life
Each handcrafted element of a MasterCraft boat begins with premium parts and materials.
Every MasterCraft dash features hand-selected and customizable materials to tailor your boat specifically to your preferences.
Whether you prefer analog gauges or a dual screen digital set up, you can customize your cockpit however you prefer.
Each handcrafted element of a MasterCraft boat begins with premium parts and materials.
Every MasterCraft dash features hand-selected and customizable materials to tailor your boat specifically to your preferences.
Whether you prefer analog gauges or a dual screen digital set up, you can customize your cockpit however you prefer.
Meet Josh Butler
Team Lead, Trailer Shop
Josh has been with MasterCraft for more than seven years. He began in the welding line and has worked his way up to Team Leader of the Trailer Shop. He is responsible for completing work orders, setting the schedule for the shop and trailers, and managing the trailer shop team. He accomplishes this by hosting morning meetings that include reviewing the previous day’s work while boosting camaraderie within the shop to ensure everyone works as a team.
Josh says, “I have a lot of great days at MasterCraft… I truly do.” Josh notes that he is especially grateful for his team, saying, “We have good people, and it’s very family-oriented. My team makes it easy to lead, and being their team leader makes me proud.”
See Josh’s Work Come to Life
MasterCraft is the only boat manufacturer in the industry to have dedicated trailer design engineers on staff.
Every trailer MasterCraft sells is custom designed down to the millimeter to fit the hull of your specific boat model.
MasterCraft trailers are loaded with customizable options to make them truly your own.
MasterCraft is the only boat manufacturer in the industry to have dedicated trailer design engineers on staff.
Every trailer MasterCraft sells is custom designed down to the millimeter to fit the hull of your specific boat model.
MasterCraft trailers are loaded with customizable options to make them truly your own.
Meet Shelly Allen
Decal Application Specialist, Final Finish
Shelly started working for MasterCraft twenty-eight years ago as a way to support her husband and their newborn baby. That job quickly turned into a career—one where she is proud to be a part of that first impression a customer has when they finally lay eyes on their new MasterCraft boat. As a rigger, Shelly is responsible for meticulously placing the MasterCraft decals, warning labels, and transom scratch protection, and then ensuring the boats are shined up and ready to go.
Shelly works hand-in-hand with several other departments to make sure each and every boat that leaves the factory is perfected for the customer. When asked what HandCrafted means to her, Shelly says, “Each one of us has our hands on the boat and are so proud of what we do.”
See Shelly’s Work Come to Life
MasterCraft boasts the best fit-and-finish thanks to dedicated experts in Final Finish like Shelly.
MasterCraft models retain a higher resale value because of this dedication to long-lasting quality.
From bow to stern, every detail is meticulously designed, handcrafted, and tested to deliver the ultimate in fit-and-finish.
MasterCraft boasts the best fit-and-finish thanks to dedicated experts in Final Finish like Shelly.
MasterCraft models retain a higher resale value because of this dedication to long-lasting quality.
From bow to stern, every detail is meticulously designed, handcrafted, and tested to deliver the ultimate in fit-and-finish.
