Marketing Coordinator
Vonore, TN

Description

This individual will be responsible for supporting the marketing department while collaborating with other areas of the company to develop marketing collateral and communications accurately reflect the MasterCraft brand. Individuals working as a marketing coordinator perform a range of marketing and administrative support duties related to the daily operations of the marketing department in addition to execution of the communications strategy and collation of marketing data to inform the MasterCraft decision making process.


Duties

• Assist in updating content and copy for all consumer-facing platforms, including company website, design-a-boat, and other electronic media

• Develop and distribute all dealer- and consumer-facing MasterCraft email communications

• Coordinate with third-party agencies to ensure content development, organization and deployment across all marketing channels

• Implement and update consumer journey elements to deliver best-in-class consumer experiences and drive lead generation

• Assist in managing endemic media relations, and projecting MasterCraft’s image through earned media

• Coordinate logistics supporting all photo/video shoots

• Coordinate logistics for new owners gifting initiative

• Coordinate request-a-brochure shipment fulfillment

• Assist with developing marketing campaigns and reporting results

 

Qualifications

• Bachelor’s degree in the field of Marketing, Mass Communications, Business Administration, Sports Marketing or consumer product driven company

• Minimum of two years’ experience in marketing role

• Excellent copywriting skills

• Graphic design experience a plus

• Experience in Salesforce and Marketing Cloud

• Strong computer skills, especially with Microsoft Office

• Effective project management skills; ability to operate under solid pressure and meet tight deadlines; strong organization and leadership skills

• Good team player and should meet or exceed team goals

• Be self-motivated, confident, energetic, and creative


Travel:

Up to 20% may be required