Go Back   TeamTalk > News & Information > News

Thread Tools Display Modes
Old 01-03-2006, 06:44 PM
TMC's Avatar
TMC TMC is offline
Join Date: Nov 2004
Boat: X10
Location: Southeast
Posts: 314
MasterCraft Introduces All-New, Media-Rich Website

After several months of vigorous design, development and user research, MasterCraft has gone live with its new media-rich and information-driven website. With a mission of presenting relevant and compelling content, the new www.mastercraft.com is the epitome of a virtual brand experience, giving web guests extensive new boat information as well as drawing them into a true owner’s experience with features such as forums, asset downloads, podcasts, chat rooms, e-commerce, event information, ski and wakeboard school programs, an owner-friendly contacts page and a dynamic FAQ, to name a few.

“Today’s consumers use the web and company websites as more than just online window shopping,” says Phil Walker, web- and e-business manager at MasterCraft. “They are looking for a media publication that provides information relevant to their user experience – be it prospect, owner or brand loyalist. As a result, we were challenged to extend MasterCraft’s reputation of leadership and innovation to this crucial area of the business, pushing us to make a radical change to the site from its previous two-dimensional version. Now we have a terrifically balanced and dynamic site that is a true lifestyle resource for both present and future MasterCraft owners, ultimately securing our place as the most desired sport luxury boat.”

The new www.mastercraft.com will be released in phases – the first phase is now live, with the second and third phases being made public over the next few months adding even more functionality to the site including podcasting, interactive tutorials, live chats and other exciting features.

If you have any feedback for us, please click here to go to a thread already established to hear your thoughts!

Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

All times are GMT -4. The time now is 01:31 AM.