#31
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Interesting.....google search turns up nothing....MC is good at keeping this under wraps
*EDIT*: Except that mastercraft has trademarked "X46" on April 12th of this year. http://www.markhound.com/trademark/search/73gqNTzS7 |
#32
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Quote:
http://www.autoevolution.com/news/po...lar-58874.html |
#33
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Starting an entry level model or models can be good and bad at the same time. My company started this about 10 years ago when we released an entry level lawn mower and started selling them at Lowe's and Home Depot. It was good because we increased market share and found that when a person who purchased one of these entry level machines at the box stores went to buy again the vast majority went to one of our dealers and purchased a premium lawnmower. On the other hand, when people purchased one of the entry level mowers they expected the same quality as our premium line, which it wasn't. Now our entry level machines are of higher quality than most of the other machines sold at the box stores, but its still not the same as the premiums. This can lead to upset customers who will not repurchase.
I hope MC doesn't come with an entry level line. When you purchase an MC you are expecting top of the line, no substitutions... |
#34
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Based on what I know, the X-46 will likely take the shape of the new X-30 and X-Star. I.e., hips in the back.
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X-30 |
#35
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Quote:
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#36
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Skiers choice did this with the Moomba brand. They brought the Moomba line up almost up to par with there flagship line, Supra. Did the Supra sales suffer because the Moomba price point closed the gap? Only their accountant can say.
Margin, margin, margin MEople! |
#37
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I think a budget line is a great play. Keeping it MasterCraft branded is a mixed bag.
Do some not realize Axis is produced on the same line as Malibu? Using the same layups, just less frills. Lexus - Toyota - Scion Malibu - Axis Associating the brands builds consumer confidence while differentiating the brands can reduce consumer expectations or allow for more directed marketing. Scion is definitely geared to the more youthful buyer. Technology is also narrowing the gap between IB and I/O hull performance. MC needs to do something to maintain some level of volume. If volume falls too low, their dealer network shrinks which creates a downward cycle of less dealers and regional sales pockets. Lower sales drive prices ever higher if they are going to maintain any level of R&D.
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1991 MariStar 240sc, 454, tower, WetSounds, Krypt and Rockford Fosgate |
#38
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Quote:
If you use the X1 as an example, I think you can LEAVE out a bunch of stuff for a base/value line of boats but keep the quality (hull, engine, vinyl, basic controls). In 2006 (I think), MC had an entry level X1 and from what I remember it was $39,995 with trailer. I would guess that boat today would be around $50k. No swivel racks No speed control (it may have had Master Cruise) Low end strereo It may have had two rear ballast or no ballast (can't remember) Older tower So value boat wise.... You can shave some price on a decent trailer (nothing fancy, just basic) You can put after market ballast for a lot less than MC provides You can use a basic old school tower You can add racks, mirrors, etc. for alot less than MC provides You can add stereo for a lot less than MC provides (and do it in increments) You want underwater lights - add them your self You want surf tabs - add them yourself And for goodness sake, there is no need for a bunch of electronics - basic on/off lighted switches All of the above adds up quick so I maintain that you can in fact provide MC quality at a reasonalble price - without a bunch of options and corresponding $$$. Of course the target market for MC may not be the guy that can (and wants) to add a bunch of stuff themselves. |
#39
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I think this is a good idea.. When I build a MC boat online specifically a X45 etc, I don't need all that electronics.. To me that is just stuff that can break that I can't fix myself.. I don't need a 7" touch screen display, a tower with 10k worth of stereo equip, heater, blah blah blah.. Just a nice boat with a good wake etc.. Before you know it you have 30k worth of "extras" lol.. I like this idea looking forward to seeing how it looks
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__________________
98 Cobra - Custom Engine - Foxlake Racing - Accufab Racing - Holley Dominator ECU - Racepak IQ3 - Griggs Racing - Vortech - Kooks - Weldon - T56 Magnum - Built Rear End - HRE's - Baer - C&R - E-85 2013 F-250 PSD - Carli 2.5" Back Country - Fox Racing - BMF - Toyo RT's - Air Ride - AMP Research - Magnaflow - H&S - No Limit Fabrication - Deleted - Tuned - 450rwhp/1000rwtq |
#40
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I would however think this would slaughter retail on used mc's unless they attached a new "brand" to it |
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