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atlfootr
12-25-2007, 11:39 AM
McKinney sent about 400 holiday e-mails directing people to the site for “Snowglobe Boy”
(snowglobeboy.mckinney.com (http://snowglobeboy.mckinney.com/)), and the link went viral.

By the end of Mr. Eckerson’s 78.5-hour ordeal, McKinney’s holiday e-greeting had appeared on YouTube,
“The Early Show” on CBS (http://topics.nytimes.com/top/news/business/companies/cbs_corporation/index.html?inline=nyt-org) and the computers of more than 45,000 viewers.