Mastercraft's Philosophy

LEGACY. POWER. PRECISION. PROGRESSION.

Vision Statement

MasterCraft Boat Company will be the world's leading manufacturer of water sports boats in terms of initial quality and market share. To our internal customers, being number one in each of these categories will drive profitability, job security and ultimately shareholder value. To our external customers this leadership will deliver owner satisfaction and peace of mind in all areas from initial purchase to service. Our marketing efforts will support the brand promise in an inviting and intuitive manner that focus on the unique attributes associated with owning a MasterCraft. These customer centric initiatives will elevate MasterCraft's reputation and result in brand loyalty and consumer advocacy.


Mission Statement

MasterCraft Boat Company is committed to improving the boating experience of our customers. From delivering innovations that improves enjoyment on the water, to offering products that promote rapid development of skills, MasterCraft is committed to generating memories that last a lifetime. To accomplish this, MasterCraft will utilize a comprehensive product development process to ensure the introduction of the most relevant product(s) possible, year after year. MasterCraft will engage in operational excellence to deploy flexible and effective production systems that ensure we design-in and build the highest level of quality.


Operating Principles

Take Care of People
Work Together
Seek Perfection
Go to the Source


Corporate Quality Policy

MasterCraft is dedicated to customer satisfaction by providing products and services that exceed the requirements and expectations of our internal and external customers.


The core fundamentals for achieving our commitment include the following:

  • A clear understanding of customer expectations, requirements, and desires for ultimate satisfaction.
  • Compliance to statutory, regulatory, and industry requirements.
  • Continuous improvement of the Quality Management System.
  • Enabling every employee to do their job right the first time, every time.


Corporate Environmental, Health & Safety Policy

MasterCraft is dedicated to achieving excellence in environmental, health and safety (EHS) protection, prevention, and regulatory compliance.


The core fundamentals for achieving our commitment include the following:

  • Execution of methods and practices to maintain a clean, safe, and healthful workplace.
  • Compliance to statutory, regulatory, and industry requirements.
  • Continuous improvement of the EHS Management System.

MasterCraft Team Talk

Recent Forum Activity

  • 1998 prostar 205 redo

    I don't know how I ever missed this thread. Wingnut, you are a rockstar! To see what that boat was to how it looks now is amazing. Great effort to keep another MC alive!...

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  • Painted Window Glass

    Looks great. Going the clean look or haven't gotten in touch with mikeg205 for your MC graphics yet?...

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  • Scotts winter upgrade thread.

    Those steps are awesome. May have to change mine out for one. Sent from my SCH-I545 using Tapatalk...

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News & Announcements

Updates and News From MC

  • The Wilson Brothers Signed to MasterCraft Pro Waterski Team

    MasterCraft Boat Company is pleased to announce the addition of Brooks and K.C. Wilson to the MasterCraft Pro Waterski Team. The brothers, branded as The Wilson Bros., bring both young life and high energy to the ski team, making the brot...

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  • Australian Waterski Championships

    The Victorian Water Ski Federation Tournament Division in conjunction with the Darwin Water Ski Club and the Northern Territory Tournament Division are pleased to invite you to the 2014 Australian Waterski Championships. Held on Apr...

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