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MasterCraft Teams Up with Sun Bum

MasterCraft has partnered with California-based sunscreen brand Sun Bum. We're just two likeminded brands who live for the sun, working together so you can stay out there having fun for as long as the fun lasts (which, let's face

Donavon Frankenreiter Kicks Off...

Hawaii-based musician and surfer Donavon Frankenreiter and songwriter Grant-Lee Phillips, in Houston today kicked off a 25-city concert across the U.S. sponsored by MasterCraft Boats, Sanuk and Tea of a Kind. Phillips, a collaborator on Frankenreiter's 2015

NMMA Again Honors MasterCraft W...

MasterCraft Boat Company (NASDAQ: MCFT) cemented its leadership as an innovator in the towboat category with its sixth innovation award in seven years for its groundbreaking DockStar Handling System, an exclusive option available on select 2017

MasterCraft Throwdown on ABC's World of X Games

What: The MasterCraft Throwdown Wakeboard pro Invitational, a double up, big-air format wakeboard competition will be nationally televised.When: December 3, 2016, 4:30pm E.T.Who: Professional wakeboard athletes competed in the event, including Rusty Malinoski, Steel Lafferty, Bob Soven, JD Webb, Danny

Website Hocks Summertime Goods in time for Holiday Shopping

Resulting from the growing aspirational outdoor lifestyle of its consumers, MasterCraft (NASDAQ: MCFT) today introduced its dedicated online lifestyle portal, The Craft. An extension of the sport boat leader's lifestyle brand marketing, The Craft ( creates a lifestyle connection

MasterCraft’s New XT20 Delive...

MasterCraft’s (NASDAQ: MCFT) new highly versatile, twenty foot XT20 boat packs best-in-class performance and styling into a garage-friendly size. Building on the success of the recently- released XT23 model, the XT20 is MasterCraft’s latest addition

MasterCraft Recognizes Preferre...

MasterCraft recently recognized three of its top suppliers during their annual supplier day held at the company’s headquarter’s in Vonore, Tennessee. These hard-earned and coveted awards are given to those supply partners who exhibit exceptional performance in meeting or

Six Invited Wakeboarders Announced; Real Wake to Air July 30 on ABC

The 2016 series continues with Real Wake Driven by MasterCraft, airing July 30 on ABC. Each Real Wake video part will debut on Organized in collaboration with MasterCraft and Alliance Wake, the free-flowing format of this

Revolutionary Dockstar Handling System, Gen V Engines and ZFT7 Power Tower Headline New Features on 2017 Lineup

VONORE, Tenn. (July 5, 2016) – MasterCraft (NASDAQ: MCFT) today introduced its 2017 model year boats, a power-packed lineup with new technologies, features and customizable options to fit every boating style. Decked out from bow-to-stern with innovative features and