VONORE, Tenn. (October 24, 2023) – MasterCraft Boat Company, the world’s best-selling towboat boat brand, today announced a $75,000 donation to the St. Jude Children’s Research Hospital® following a successful ‘Surf to Save Lives’ campaign. The two Tennessee-based organizations joined forces with the goal of bringing together the boating community and raising awareness and support the work of St. Jude in researching and treating childhood cancer and other catastrophic pediatric diseases.
Through a shared commitment of enriching the lives of families and making memories possible, MasterCraft’s summer surf campaign incentivized boaters from all over the country to hit the lakes and track their time wakeboarding, water-skiing or wakesurfing. With a maximum donation of $75,000, MasterCraft vouched to donate $1 for every minute of on-water activity logged on the MasterCraft app, regardless of the boat brand being used.
“We are beyond excited to be writing St. Jude Children’s Hospital a check for $75,000 and further support their mission of finding cures and saving children,” said Krista Schipner, Vice President of Marketing for MasterCraft. “On behalf of MasterCraft, we thank the incredible community of boaters who got on board and participated in this year’s inaugural program. Together, we can make a real difference by raising funds and increasing awareness for a very worthy cause.”
Supporting the MasterCraft Surf to Save Lives campaign as the official spokesperson was former professional wakeboarder and TV host Alexa Score. As a MasterCraft ambassador and childhood cancer survivor herself, Score spearheaded awareness efforts alongside MasterCraft and took a leading role in helping the brand reach its goal of donating $75,000.
“Having gone through cancer treatment myself, I know first-hand just how impactful campaigns like these truly are in creating awareness and raising funds to support organizations like St. Jude Children’s Research Hospital,” said Score. “It was an honor and extremely special for me to have had the opportunity to work alongside MasterCraft and promote such a worthwhile cause.”
When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%. Through the Surf to Save Lives campaign, MasterCraft has played a small part in helping raise funds and increase awareness so that St. Jude can provide customized care for children regardless of their race, ethnicity, beliefs, or ability to pay. Families never receive a bill from St. Jude for treatment, travel, housing or food—so they can focus on helping their child live.
For more information about MasterCraft and the Surf to Save Lives campaign please visit https://www.mastercraft.com/stjude. Make sure to follow MasterCraft and Alexa Score on Instagram.
About MasterCraft:
MasterCraft is a world-renowned innovator, designer, manufacturer, and marketer of premium performance sport boats. Founded in 1968, MasterCraft has cultivated its iconic brand image through a rich history of industry-leading innovation, and more than five decades after the original MasterCraft made its debut, the company’s goal remains the same - to continue building the world’s best ski, wakeboard, wake surf, and luxury performance powerboats.
About MasterCraft Boat Holdings, Inc.
Headquartered in Vonore, TN, MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT) is a leading innovator, designer, manufacturer and marketer of premium recreational powerboats through its three wholly-owned brands, MasterCraft, Crest and Aviara. Through these three brands, MasterCraft Boat Holdings has leading market share positions in two of the fastest-growing segments of the powerboat industry – performance sport boats and pontoon boats - while entering the large, growing luxury day boat segment. For more information about MasterCraft Boat Holdings, please visit Investors.MasterCraft.com, www.MasterCraft.com, www.CrestPontoonBoats.com, and www.AviaraBoats.com.
About St. Jude Children’s Research Hospital
St. Jude Children's Research Hospital is leading the way the world understands, treats and cures childhood cancer, sickle cell disease, and other life-threatening disorders. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments developed at St. Jude have helped push the overall childhood cancer survival rate from 20% to 80% since the hospital opened more than 60 years ago. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. To learn more, visit stjude.org, read St. Jude Progress blog, and follow St. Jude on social media at @stjuderesearch.
Media Contact:
Mandie Albert
The Brand Amp
MasterCraftPR@TheBrandAmp.com
Investor Contact:
MasterCraft Boat Holdings, Inc.
Bobby Potter
Vice President of Strategy and Investor Relations
(423) 884-7139
