MasterCraft Boat Company announces it has appointed Jay Povlin as its new Vice President of Sales and Marketing for North America. Jay brings to MasterCraft a diverse and extensive business background ranging from the retail industry to creating strategic direction for business unit financial performance, manufacturing operations, product development initiatives and sales and marketing efforts. Jay has served in a number of executive leadership positions, most recently with the Brunswick Corporation, but has also tapped his entrepreneurial spirit, starting and currently operating a portfolio of successful businesses.
“Jay brings a wealth of leadership experience to this role,” said Terry McNew, president and CEO of MasterCraft. “And having this seasoned leadership is absolutely key when considering the aggressive product introduction strategy MasterCraft has established for the next 3 to 5 years. With Jay’s comprehensive credentials and strong analytic abilities, we are confident we will convert our dynamic product strategy to real, meaningful value for both MasterCraft owners and its stakeholders.”
MasterCraft, whose product strategy will deliver 2 to 3 new or refreshed boats per year, has already introduced the XStar, X10 and X46 in the last 14 months. And with plans to unveil its new ski boat in a few weeks followed by what can only be described as a jaw-dropping product announcement in the spring of 2014, Mr. Povlin is enthusiastic to be at MasterCraft. He comments, “I have admired the MasterCraft brand, its legacy and its leadership for some time and I sincerely look forward to working with this great company and its team, especially in the areas of effective product launches, precise brand communications and improved dealer collaboration. It is simply an honor to be here during what will unquestionably be one of most exciting, rewarding times in MasterCraft’s rich history.”
Jay Povlin is a graduate of Middle Tennessee State University and holds a Bachelor of Science in International Relations. His commitment to lifelong learning includes further studies at Northwestern and the University of Chicago in the areas of marketing, finance and leadership.