New VP of Sales and Marketing

MasterCraft Boat Company announces it has appointed Jay Povlin as its new Vice President of Sales and Marketing for North America. Jay brings to MasterCraft a diverse and extensive business background ranging from the retail industry to creating strategic direction for business unit financial performance, manufacturing operations, product development initiatives and sales and marketing efforts. Jay has served in a number of executive leadership positions, most recently with the Brunswick Corporation, but has also tapped his entrepreneurial spirit, starting and currently operating a portfolio of successful businesses.
“Jay brings a wealth of leadership experience to this role,” said Terry McNew, president and CEO of MasterCraft. “And having this seasoned leadership is absolutely key when considering the aggressive product introduction strategy MasterCraft has established for the next 3 to 5 years. With Jay’s comprehensive credentials and strong analytic abilities, we are confident we will convert our dynamic product strategy to real, meaningful value for both MasterCraft owners and its stakeholders.”
MasterCraft, whose product strategy will deliver 2 to 3 new or refreshed boats per year, has already introduced the XStar, X10 and X46 in the last 14 months. And with plans to unveil its new ski boat in a few weeks followed by what can only be described as a jaw-dropping product announcement in the spring of 2014, Mr. Povlin is enthusiastic to be at MasterCraft. He comments, “I have admired the MasterCraft brand, its legacy and its leadership for some time and I sincerely look forward to working with this great company and its team, especially in the areas of effective product launches, precise brand communications and improved dealer collaboration. It is simply an honor to be here during what will unquestionably be one of most exciting, rewarding times in MasterCraft’s rich history.”
Jay Povlin is a graduate of Middle Tennessee State University and holds a Bachelor of Science in International Relations. His commitment to lifelong learning includes further studies at Northwestern and the University of Chicago in the areas of marketing, finance and leadership.

MasterCraft Team Talk

Recent Forum Activity

  • 1998 prostar 205 redo

    I don't know how I ever missed this thread. Wingnut, you are a rockstar! To see what that boat was to how it looks now is amazing. Great effort to keep another MC alive!...

    Read More

  • Painted Window Glass

    Looks great. Going the clean look or haven't gotten in touch with mikeg205 for your MC graphics yet?...

    Read More

  • Scotts winter upgrade thread.

    Those steps are awesome. May have to change mine out for one. Sent from my SCH-I545 using Tapatalk...

    Read More

News & Announcements

Updates and News From MC

  • The Wilson Brothers Signed to MasterCraft Pro Waterski Team

    MasterCraft Boat Company is pleased to announce the addition of Brooks and K.C. Wilson to the MasterCraft Pro Waterski Team. The brothers, branded as The Wilson Bros., bring both young life and high energy to the ski team, making the brot...

    Read More
  • Australian Waterski Championships

    The Victorian Water Ski Federation Tournament Division in conjunction with the Darwin Water Ski Club and the Northern Territory Tournament Division are pleased to invite you to the 2014 Australian Waterski Championships. Held on Apr...

    Read More