MasterCraft.com Wins Two Silver ADDY Awards!
February 22, 2007
MasterCraft Boat Company is proud to announce that it went 2-for-2 at the ADDYs on Saturday night, February 17th in Madison, Wisconsin. The MasterCraft.com website brought home Silver ADDYs in the Interactive Media category for Web Site, Consumer Flash-Based and Online Micro-Mini Site, respectively. The award winning website represents MasterCraft’s commitment to design excellence, quality and innovation at all levels.
MasterCraft, in a partnership with Clotho Advanced Media and On Design Studios, created its corporate website to be experience-rich, engaging and content driven. The website and the marine industry’s leading “Design A Boat” application are shining examples of world-class online design.
With over 60,000 entries annually, the ADDY Awards are the world’s largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media and multimedia of all types. The American Advertising Federation, a non-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry.