MasterCraft Receives Prestigious J.D. Power and Associates Award
February 14, 2008
MasterCraft announces that it is has earned a top honor from J.D. Power and Associates and is rated “Highest in Customer Satisfaction with Ski and Wakeboard Boats in a Tie”. MasterCraft, in its 40th year of business, has staked its reputation over the past four decades on striving for the highest possible customer satisfaction, an effort emulated by its competitors and now recognized by J.D. Power and Associates.
“Since 1968, MasterCraft has been raising the expectations and standards of design, performance and quality for the towboat industry,” says John Dorton, President and CEO of MasterCraft. “So it is fitting that we have met the consumer's expectations, according to J.D. Power and Associates, and received this very significant recognition from such a respected and world-renowned institution.”
According to the J.D. Power and Associates’ study, MasterCraft was the sole company in the ski and wakeboard category with customer satisfaction improvement from the 2007 study, with MasterCraft’s Boat Performance Index (BPI) score rising 15 points.