Steel Lafferty - Master of Disaster Craft
January 29, 2008
Check out Steel Lafferty’s brand spanking new X-Star. A complete collaborative effort by the big boys in the business that saw Mastercraft providing the canvas, Nike 6.0 the color pallette, System AVD brought out the innovative design know-how, and Steel added his own style and personality throughout.
Here’s what System AVD Inc.’s Josh Sirlin had to say about teaming up with Steel to create a boat wrap uniquely Lafferty:
“The process was a lot of fun… We’re stoked to be working with Nike 6.0; during a quick stop-by meeting at 6.0 Headquarters we heard that Steel was in need of a wrap for his Mastercraft X-Star. A few days later I got on a call with Chip (Steel’s dad), and Steel; we just chatted about possibilities and what we could do. We started digging into what Steel likes and what stuff represents him. From there we developed an overall theme for the design, stuff that would look killer and would represent Steel and 6.0. With the design concept set, I got graphic artist Troy White started on illustrating and going to town on all the intense graphic details. We went through a few comps and soon everyone was stoked. Chip and Steel got with their local MasterCraft dealer in Ft. Lauderdale and ordered the best wakeboard boat and medium for us to work on, an all black X-Star. From there it was all about preparing the artwork so it will look perfect on the X-Star which is a science. I love the combo of this season’s colors. We’ve done a lot of MasterCraft boats…We’ve got an unbelievable team and it shows in the end result of Steel’s boat.”
“Josh, the wrap design is incredible, the installation is flawless. It has been great fun working with you for sure!” -Chip Lafferty.
When asked what’s next for AVD Josh responded “I absolutely love this boat…it’s my style…we’re in the concept stage for my 2008 boat and its inspiration is Steel’s boat, but it will be hard to top.”
System AVD Inc. and Fusebox Creative: Led by Co-Owners Josh Sirlin and Ben Dixon, System AVD Inc. is a Seattle-based design company, which provides premium design for large platform printing, and boat and vehicle wraps. Their work is represented throughout the United States, Canada, South Africa, Israel and Ireland. System AVD has provided designs and installation for Nike, MasterCraft, US Open of Water Sking, Rusty Malinoski, Body Glove, Oakley, Hyperlite, Texas Ski Ranch, BFY Films, and now Steel Lafferty. To contact System AVD, call 206-883-7988 or email firstname.lastname@example.org.